Indelible

The physical components have changed throughout history. Be it a carving in the rocks, a wax seal or an electronic timestamp. These were all elements of a moment worth marking, worth remembering. The point of these symbols was to make a permanent memory, an indelible mark that could not be erased. We make choices each […]

A Different Space

Whether you are promoting a product, selling an idea or highlighting a particular cause or belief, the communication of these things has changed. I used “has” on purpose, because it has already changed. There was a time when handing out leaflets on the street corner might have worked, but it simply doesn’t now. You are […]

‘Google it’, nah ‘Instagram it’.

I remember our first computer. It was white, all white. The keyboard, mouse, CRT Monitor and tower unit. I don’t mean the sleek minimalist ‘Apple Corp white’, but an ugly ‘off white’. The dial up speeds seemed rapid at the time but now it is as if the thing was powered by steam. You are […]

Social Networking or Social Networks?

Socialites remain connected through the many networks that spring from the operating systems that underpin our mobile devices. The app marketplaces bulge with platforms with which we can stay plugged in to the social spheres that form our world. Forming circles is so easy with apps like Google+, Facebook, LinkedIn – sharing with groups of friends […]